Your website is up and speaking of you just as you’ve always wished. Great!
But have you thought about the voice you use in customer service?
What words you choose to communicate with someone who has bought your product or service?
Many business owners make a common mistake: they underestimate the language they use for online customer interactions.
People who contact you to ask for help after their purchase, to give you feedback, or simply to compliment you, expect to find the same tone of voice they encountered on your site.
An empathetic customer support service creates a strong bond between you and your product users.
Clear and inclusive communication with your audience, even when encountering issues, is key to your success.
Failing to meet expectations in these exchanges can undermine the trust your customers place in your business.
And that would be a real shame, wouldn’t it?
Why is it important to care for your customer service content?
A quality product is the first step to customer loyalty. Knowing how to maintain your reputation after the sale is what makes the difference.
That’s why the texts that build your customer support are so crucial.
People who have come to know you and your services through your website’s words have embraced your story, identified with your narrative, and felt included.
When they need to speak directly with you or your team, they should not face a completely inconsistent experience with the idea they have of you.
If your support service is also entrusted to human beings (which I sincerely hope!), I won’t write their emails. But I can help you outline a style guide that serves as a reference for everyone on the team.
The style guide will contain guidelines on the tone of voice to use in customer conversations, as well as a glossary, practical examples, and all the necessary tricks to make your customer service shine.
How does the customer service content writing work?
Use the contact form at the end of this page to briefly tell me about your project. If you prefer, we can set up a meeting to talk about it via Skype or Zoom.
I will send you a free quote with a summary of my service and a transparent and detailed financial proposal.
Before I start writing the texts for your customer service, I will ask you to fill out a questionnaire through which you can tell me all the details about your business and the customer service of your dreams.
What does the service include?
- The customized questionnaire;
- A one-hour video call to go over the answers to the questionnaire together;
- The texts for your customer service, as defined in the quote;
- A video call for a final session of questions and answers.
How much does this service cost?
The service for writing emails and guidelines for your customer service starts from 550 euros + VAT.
Writing technical documentation starts at a price of 1100 euros + VAT.
The final price depends on several factors that are difficult to estimate in advance: you will have to help me by giving me all the necessary details.
To determine the final price, I consider your field of activity, the amount and length of content to be written, and the deadline.
💡 If you have a VAT number valid for intra-community transactions, all the prices of my services will be exempt from VAT.
