I am a specialist in digital writing and translation for tech companies: from content design to web copywriting, from software localisation to corporate training, I am a polyglot with many hats.
The beacon that illuminates all my services is the focus on inclusive and accessible languages.
How did I start?
Born and raised on an island, my curiosity about what lay beyond the sea led me to move to the mainland in 2004. Since then, I’ve lived in various Italian cities, France, and ultimately, Barcelona, Spain.
My journey in Catalonia began with a role in translations at an international assisted reproduction clinic, later transitioning to technical writing for a WordPress plugin.
Words hold tremendous power, and I’ve always loved handling them with care. That’s why I’ve specialized as a content designer and copywriter for businesses and freelancers eager to find their voice online.
I can assist you in delicately managing your relationship with your audience, helping you understand them better through words that resonate with your ideal clientele.
I create content that reflects your values, clarifies doubts, and guides customers towards purchases—content that speaks about you and makes others talk about you.
I’m a freelance copywriter and content designer who avoids clichés
Arriving at writing as a profession after years of diverse online work, I’ve managed marketing campaigns for chocolates, appliances, building products, and WordPress plugins.
Discovering multiple vocations has given me peace, allowing me to blend and harmonize them in my professional life, which I now fully incorporate into my work as a freelance content designer and copywriter.
I write effective content (that converts!) for both small and large websites.
With a colorful past, I’ve sold building materials, analyzed the appliance market, developed online presences for SaaS products, and answered thousands of WordPress-related questions.
These varied experiences have equipped me with all the tools needed to write texts that directly reach your target audience, no matter who they are.
I tackle nerdy topics fearlessly.
I explain complex concepts in simple words, enriching technical pages so they’re understood by people and loved by Google.
I’m not intimidated by challenging topics; I believe there’s always a simple way to describe complexity.
I translate and localize digital projects.
Every day, I grind through gigabytes of WordPress strings, translating from English to Italian. Since 2015, I’ve managed the online presence of SaaS market companies, writing for English, Italian, and Spanish-speaking clientele. I understand what it means to adapt language to different cultural contexts.
Clear and inclusive words, without misunderstandings.
My experience in international customer service, both in medical and technical fields, has provided me with the tools and empathy to communicate effectively with people from diverse backgrounds.
The respect for your customers also comes through the language you choose: clear, transparent, and accessible, designed for your specific audience. That’s my approach to inclusive writing, without complications.
Who do I work with?
I work with companies and individuals who value clear and kind communication. I love businesses that make life easier for their customers (or really want to start doing so!).
If this description resonates with you and you have a project that could use the magic of inclusive content design, email me and we’ll discuss it together.
More about me
I’ve been living in Catalonia since 2012. After eight vibrant years in the neighborhoods of Barcelona, I moved to a small fishing village on the Mediterranean in 2020.
I work from my home office or any of the numerous public libraries across Barcelona. Remote working has transformed how I live my workdays: after many years under office fluorescents, I’ve found a more intimate environment that truly reflects who I am.
I continuously read in Italian, Spanish, English, and French.
I can understand Catalan and only speak it when shopping at the market.
I’m an open-source enthusiast and have been contributing to the WordPress community since 2015. I’ve translated everything from the technical core of WordPress to more user-friendly themes and plugins. I mentor and help train those interested in translating WordPress.
I’ve overcome one of my biggest shyness hurdles and now feel comfortable speaking on stage.
I enjoy solo travel; there’s nothing more liberating than being in a new place and exploring it at my own pace.
Where can you find me?
Tell me about your project, your ideal clientele, or the blog you’d like to improve. I’m very curious!
I live in Catalonia but work with people from all over the world.
Distance is no longer an issue.
We can communicate via email, or on Skype, Zoom, or Teams. You can also find me on Twitter and LinkedIn.
And if patatas bravas are also among your passions, I get it: any excuse is good for a trip to Barcelona to enjoy some. Let me know if you do!